"A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities." - Wikipedia

No matter how innovative, cool, or disruptive technology is…unless it has consumers…a user base… it will stay at the bottom of the market share mountain.

The projects that gain traction are climbing in value, innovation, and users (retail and institutional).

Currently many blockchain developers are learning that regardless of how superior their lite paper sounds, without users, they won’t go far without marketing, promotion, brand building and capturing the attention of new users.

Sales/marketing Samurais will be in high demand as crypto fuses itself into culture and commerce.

It appears no matter how sophisticated tech becomes, someone still has to convince another human to try and buy.

This week an intelligent move was made by FTX to make Steph Curry their Global Ambassador.

On top of their move to get naming rights to the Miami Heat stadium...and the Cal Bears.

Entertainment and celebrity endorsements are essential for exposing new users into the crypto kingdom.

This is also a market share grab from ETH and other base layer chains, as Steph is vicariously giving his endorsement of the Solana Ecosystem, which FTX/Alameda Research is heavily invested in.

Gaming will soar as it represents an untapped source of income by gamers and creators of in-game weapons, tools, accessories, gear, and loot.

Star Atlas...another Solana project...is positioning itself to be a "Ready Player One" virtual world that will become a global treasure and power adventure. Just like the movie...only real.

For crypto, the project that collects the most users, will dominate for a long time. BTC and ETH rule right now.

Plus with Latin countries legalizing BTC, the capital inflows into Alt coins will follow. For now BTC remains the primary gateway into crypto.

Contenders like Solana, Avalanche, Cardano, Matic, Binance Smart Chain are marketing hard to concurrently get the best developers and users to mint NFTs, yield farm, margin trade, lend, borrow, and game.

The next 12 months will show which projects do this the best. We're likely to see an increase in acquisitions of projects that have a built-in user base, like the Blockfolio deal.

When many of us started in crypto it was about the innovation primarily. Smart money is now looking for projects that will attract the most users. It’s the classic MySpace vs Facebook. Gmail vs AOL.

The race to the top has just started. Since the landscape of crypto is truly a different animal each year, any predictions about who will be in the Top 10 is a guess at best.

What is certain... global users will vote with their crypto who gets their assets and attention.

September Going Sideways

Historically, September has been a down month for BTC and the Alts. Our view is yes, there's seasonality in crypto assets, highly probable times of growth and contraction.

However human nature wants predictability, stability, and fast gains. Crypto is evolving at break-neck speed making this desire wishful thinking at best. Maybe in 10 years things will "calm down" and "normalize"...whatever that means.

Here's what we do know...

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